The two-day sales event held annually by Amazon will again offer massive discounts across a vast array of products and in doing so recruit more shoppers into the Prime membership franchise.
There is no doubt that there are some great deals to be had. In 2020, Prime members saved more than $1.4 billion on a vast array of products. Last years Prime Day was a record-breaking event for SME’s too, with worldwide sales surpassing $3.5 billion—an astonishing increase of nearly 60 per cent YOY.
This year’s event has been timed earlier than usual in a bid to boost traditionally slow Q2 sales. This could be especially useful for Amazon, as the retail landscape starts to level out
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