The one thing we can count on as marketers is that nothing stays the same for long. Change is constant, and the advertising landscape is evolving faster than ever.
Digital consumption is at an all-time high, which is exciting for advertisers. But with a growing number of devices connecting customers with more media channels, customer journeys are becoming increasingly fragmented.
In 2023, it is projected that digital media consumption will outpace traditional media consumption. By 2024 this will reach record highs, with nearly eight and a half hours of digital media being consumed globally on an average day[i]. Beyond mobile devices, the average time spent on connected devices – incl
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
