Global social agency Komodo has teamed up with British perfume house Penhaligon’s to launch a new scent called AlUla.
With the backdrop of the dunes of Saudi Arabia’s ancient city of AlUla, Komodo launched one its biggest content activations to date. The official name of the perfume is Penhaligon’s AlUla.
Managing the entire campaign, Komodo flew 30 influencers from 8 countries to the desert for the adventure.
Influencers included Ryan Corr, Marvin Brooks, William Goodge and Alicia Breur, who were flown out to the destination, a UNESCO World Heritage Site.
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