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AlUla Development Company partners with Live Nation Arabia

The three-year partnership puts Maraya under the event company's operations.

Maraya, AlUla

AlUla Development Company, a Public Investment Fund company, has signed a three-year partnership agreement with Live Nation Arabia, a leading live entertainment company in the region, to manage operations at its Maraya venue.

Live Nation Arabia says Maraya, the world’s largest mirrored building, offers an iconic blend of architectural and natural beauty.

The agreement aims to cement the venue’s position as a premier entertainment hub, hosting a wide range of events including concerts, cultural performances, exhibitions and conferences. Live Nation Arabia will also oversee a variety of operatio


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