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All watched over by (AI) agents of loving change …

CIQ's ECD Akheel Hassan Bilgrami discusses a future where the best things are made possible by machines, and hopefully not the worst.

awardAkheel Hassan Bilgrami, Executive Creative Director, CIQ

It was not an eerie feeling at all. Maybe I get used to strange phenomena faster than others. Or it’s just that it was that good. At emulating. At replicating. At believing that it is real. A real human. Not an AI agent.

First, let’s talk about the human implications. To be real, no human was meant to spend hours repeating instructions on how to set up a monitor or why those pesky small charges keep appearing on your bank statements. Humans were meant to do better things, like ensuring that the machine does not replicate or repeat or even come up with something that has bad implications for the good of humanity.

So, what about AI agents is so special? If I were to follow what Adam Curtis


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.