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‘Alexa, Ya Hala!’ Amazon introduces Alexa in Khaleeji Arabic and English and Launches Echo Devices in the United Arab Emirates

Based on your language setting, Alexa now understands Khaleeji Arabic dialects, Modern Standard Arabic (Fus’ha) or English.

Amazon announced that Alexa, the brain that powers the Echo device family, is coming to the United Arab Emirates, offering customers an all-new, localized language experience in Khaleeji Arabic as well as in English, new features built with Gulf customers in mind, new smart home integrations with many compatible devices, and nearly 200 Alexa skills.

Echo devices are voice-controlled speakers designed entirely around your voice—they are always ready, hands-free, and fast. Alexa runs in the cloud, receives new feature updates on an ongoing basis, and is therefore always getting smarter. Just ask, and Alexa will answer questions, play music, read the news, recite the Quran, set timers and


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