Yours to Celebrate by Al-Futtaim ToyotaThis Ramadan, Al-Futtaim Toyota and Memac Ogilvy have teamed together in an effort to redefine how consumers celebrate — by turning traditional greetings into a personal expression of meaning and choice.
The campaign draws its inspiration from traditional greetings during the holy month. “We always wish Ramadan Kareem and Ramadan Mubarak—”Kareem” meaning generous, and “Mubarak” meaning blessed. These greetings have become second nature, to the point where we no longer realise that Kareem and Mubarak are also names. In fact, names across the region all carry meaning—direct meaning. So why stop at Kareem and Mubarak?”, said Katib Belkhodja, Marketing Director, Al-Futtaim – Toyota &
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