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Campaign Middle East
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Anup Oommen
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Al-Futtaim, Justlife partner to offer enhanced CX, value to Blue members

Anup Oommen
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The Al-Futtaim Justlife collaboration will enhance customer convenience, value, and savings and leverage technology and partnerships to enhance customer experiences.

Justlife Al-Futtaim

Al-Futtaim loyalty programme Blue has partnered with Justlife, a leading online marketplace for home services, to offer exclusive benefits and rewards to customers in the UAE.
This collaboration will enhance customers’ everyday lives with added convenience, value, and savings and aligns with Al-Futtaim’s ongoing digital transformation strategy,  which is committed to leveraging technology and partnerships to enhance customer experiences.
The strategic alliance with Justlife exemplifies this approach, offering members a convenient digital gateway to essential everyday services.  Blue members can now earn 1 Blue point for every 1 AED spent on Justlife services.
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Tags:Al-FuttaimAl-Futtaim BlueBlueBlue membershipconvenienceCustomer Experiencehome servicesJustlifeonline marketplacepartnershipssavingsvalue
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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