Following over 42 years of success in offering out-of-home (OOH) advertising solutions in Saudi Arabia, where it is now one of the largest and most prominent companies in the world in terms of revenue and digital transformation, Al Arabia continues its expansion in the Middle East region.
Al Arabia chose Dubai as its next major market with a powerful and innovative entry, introducing the largest and most widespread digital network in the city, equipped with cutting-edge technology to provide accurate viewership data. Given that Dubai is one of the region’s most significant advertising hubs with numerous local companies, Al Arabia sought to stand out with a distinctive campaign aimed at engagin
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