Al Arabia Outdoor Advertising has signed a Memorandum of Understanding with Multiply Group PJSC’s media vertical to explore joint investments in the global out-of-home (OOH) advertising sector. The agreement signals an intent to expand beyond the MENA region with a focus on acquisitions, market growth and the integration of advertising technology.
As part of the collaboration, the two companies will assess opportunities in emerging markets while advancing the development of digital advertising infrastructure. The MoU includes a provision to explore investments in artificial intelligence and data-driven advertising platforms, such as Supply-Side Platforms (SSP), aimed at optimising audience targeting and improving operational efficiency within the sector.
Mohammad Al-Khereiji, CEO of Al Arabia Outdoor Advertising, stated that the agreement aligns with the company’s international expansion strategy, following its continued growth in the Middle East. “Signing this agreement with Multiply Group reflects our continued commitment to scaling our operations globally, aligning with our significant growth across the Middle East as the leading OOH advertising network in the region. Our expansion strategy is centred on identifying and capitalising on new growth opportunities in international markets.”
Al-Khereiji added, “We believe this collaboration will strengthen our position as one of the fastest-growing companies in the OOH industry, allowing us to introduce groundbreaking solutions that harness the power of artificial intelligence and emerging technologies.”
Samia Bouazza, Group CEO and Managing Director of Multiply Group, noted that the partnership is part of a broader effort to drive technological innovation in OOH advertising and AdTech. “This partnership with Al Arabia is part of Multiply Group’s global growth strategy. With two media powerhouses joining forces, we are establishing the foundation for advancing out-of-home advertising and AdTech.”
The Al Arabia and Multiply Group agreement reflects a wider industry shift towards digital and programmatic OOH advertising, as media companies seek to enhance measurement capabilities and audience engagement. While the partnership remains in its early stages, it highlights the growing role of technology in shaping the future of outdoor advertising.
