To honour the UAE’s 53rd National Day, Al Ain Farms has launched limited-edition labels for its products, featuring artwork from an Emirati artist.
The initiative hopes to pay tribute to the UAE’s first dairy company, founded by H.H. Late Sheikh Zayed Bin Sultan Al Nahyan. The limited-edition labels aim to celebrate the nation’s heritage through this creative collaboration.
The campaign began with a simple brief: create limited edition packs that help us celebrate local production. Wonder Creative Agency claims to have elevated this challenge by asking, ‘How can we celebrate this incredible nation in a way that feels truly meaningful?’
The answer was to collaborate with Abdulla Lutfi, a young Emirati artist who specialises in striking black-and-white illustrations that intend to offer a fresh perspective on Emirati life and culture. Lutfi illustrated the UAE as he sees it, resulting in unique artwork showcasing key landmarks, traditions, and cultural symbols.
“We wanted to craft a campaign that truly celebrates the essence of everything local,” said Medina Beganovic, Founder of Wonder Creative Agency. “This project embodies creativity that drives impact, inclusivity, and celebration.”
Team Creatif skillfully adapted Lutfi’s artwork for the product labels, ensuring that every detail reflected the essence of the illustrations while aiming to meet the highest standards of design execution.
Al Ain Farms’ limited-edition packaging aims to celebrate the nation’s heritage, blending tradition with contemporary artistic expression, and invites consumers to join in appreciating the beauty of Emirati culture.
“I’m grateful to work with clients who have bold visions and stay true to their core values. With the support of Abdulla Lutfi’s artistic genius and Team Creatif France’s design expertise, we’ve developed a campaign concept that Al Ain Farms—and the UAE—deserves,” said Beganovic.
The initiative aims to reinforce Al Ain Farms’ legacy of providing the freshest and purest dairy and poultry products to the UAE while celebrating local talent and culture.
Credits:
Creative Agency: Wonder (previously Via Media Dubai)
- Medina Beganovic: Founder
- Khaled Elsisi: Senior Designer
- Fahad Mirza: Motion Designer
- Coolyn Manalo: Account Executive
Client: Al Ain Farms
- Hassan Safi – Chief Executive Officer
- Mohamad Meshref – Chief Financial Officer
- David Kirwan – General Manager, Dairy
- Milana Boskovic – Head of Marketing and R&D
- Jessica Alvisini – Brand Manager, Poultry
- Riad Yaniss – Brand Manager, Dairy
- Mohamad El Salibi – Marketing Operations
- Saadi Siddiqui – Head of Trade Marketing
- Naila Shair Muhammad – Trade Marketing Manager
- Abyson Jacob – Head of Sales, Dairy
- Saleem Bisevac – Head of Sales, Poultry
- Wajih Khan – E-commerce Manager
- Randolph Vera Veluz – Creative Designer
Illustrator: Abdulla Lutfi
Design Agency: Team Creatif, France
- Benoit de Lavarene – General Manager
- Jerome Lecabellec – Creative Director
- Aurélie Joyeux – Business Client Director
- Tristan Carette – Senior Account Manager
Media Agency: Fusion 5 Advertising
