Omar Kattan, Managing Director and Chief Strategy Officer at Sandstorm Digital on the expansion of AI tools in GCC’s digital ecosystems.
The Gulf Cooperation Council (GCC) countries are driving a digital transformation that is reshaping the region’s economy and society. At the core of this evolution lies artificial intelligence (AI), a technology poised to contribute $320 billion to the Middle East by 2030. With GCC countries at the forefront of AI adoption, particularly in digital marketing and search engine optimisation (SEO), the way businesses and consumers interact with search engines is being transformed into a
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