AI didn’t kill creativity.
But it’s definitely exposed the people who never had much of it to begin with.
Lately, I’ve been buried in cover letters. Dozens of messages, DMs and cold emails, all using the same language, the same tone, the same over-polished, algorithmically-sanitised voice.
“I’ve been following your agency for a while, and it’s nothing short of inspiring …”
No you haven’t. And no it isn’t. Not to you, anyway. Because if it was, you’d know what we actually do. You’d have an opinion. A question. A point of view.
Instead, what I’m seeing, on LinkedIn, in portfolios, in applications, is a wave of content so AI-generated it might as well still
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