“There’s a big difference between saying and doing within marketing” – but we’ll get to that.
Here are the facts, as they stand at the time of writing this piece: Major marketing players are moving mountains – for those of us who attended the Microsoft Gemini presentation a few weeks ago, we have witnessed firsthand how three weeks of work have been compressed into seconds – yet, quite a few marketing SMEs and consulting businesses are still seen biting their fingernails wondering “when”, “how” and “why” to implement AI and emerging tech.
Over the past few weeks, Campaign Middle East has spoken to a score of exp
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