Artificial intelligence is no longer a futuristic concept. It’s already here, shaping everything from journalism and entertainment to education and healthcare. But one of the most fascinating and sensitive frontiers it is entering is the world of communications and advertising, especially in the Arab world. This intersection is not just technical. It’s emotional, linguistic, cultural, and even political. As AI technologies continue to evolve, professionals in arabic communications – from advertisers and copywriters to PR specialists and media planners – are being presented with a powerful question:
Can machines enhance how we speak to Arab audiences, or will they erode the soul of
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