AGENCY BIO

Head of Company: Andreas Skopal, Managing Director, Merkle MENA

At Merkle, we power the experience economy by transforming how brands engage with their customers. Our focus is on growth and business agility, enabling organisations to balance current needs with future aspirations. We provide future-ready technology solutions that align with business strategies, empowering teams to innovate and unlock value.

We prioritise customer-first experiences, personalising every touchpoint across the journey to foster brand loyalty. With a team of more than 1,000 award-winning designers, 4,500 data scientists and 5,000 engineers, we deliver exceptional results globally. Named a global ‘leader’ by top industry analyst firms in many categories, we leverage strategic partnerships to drive transformative outcomes across industries.

SERVICES: Strategy and transformation, data management and governance, data science and AI, cloud solutions, CRM and media services, experience, commerce and loyalty

AWARDS: MENA Search Awards – Agency of the Year (2021, 2022);
Most Innovative Campaign; Best Use of Data