Memac Ogilvy was first runner up, with JWT MENA in third place. A rounded body of work with Dubai and Lebanon leading the way, saw Leo Burnett MENA stride forward as a network into 2015.
The Work
Leo Burnett had several campaigns to show in terms of cut-through work. Several of those came from the agency’s Beirut office.
Work for NGO Sakker el Dekkane (Stop the Shop) was amongst them. ‘Report corruption and get your country back’ wouldn’t have resonated as well if told without this kind of a story. Citizens were urged to stop the ‘shop that will sell anything – even you’. Woven into a comical script, the message comes across beautifully that Lebanon should not be ‘
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