On any given day in Beirut, you’ll find them: small, hand-cut flyers with names, faces and numbers of those looking for jobs – taped to stairwells and street poles. A phone number. A job title. Most people pass by. Rain blurs the ink. Tape loosens. Another day goes by, unseen.
To empower independent workers desperately seeking jobs in a troubled economy, AGA, Pikasso and Equation Media transformed these often-overlooked street flyers into impactful, massive, eye-catching billboards through the ‘Unseen Ads’ initiative.
Through bold design, clear messaging, and strategic placement in prime neighbourhood locations — right where the independent workers’ original notices appeared — the agencies he
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