How did the digital ecosystem change last year?
The global COVID-19 pandemic has accelerated the rate of digital transformation over the last couple of years. However, we have seen a major shift in digital strategies toward increased use of video content. While the cookieless era looks unclear, marketers have started adapting new strategies that goes beyond cookies. We will witness an increased use of artificial intelligence (AI) as it continues to power the technology behind many services including content creation, chatbots and search engines.
Which of these trends will spill into 2023 and what changes do you expect?
First-party data will lead the way for advertisers in a cookieless fut
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