WHAT ARE THE BIGGEST CHALLENGES FACING DIGITAL COMMUNICATIONS TODAY?
People are spending more hours every day on numerous devices, making it harder to maintain consistency of message to a single user, or group of similar users, across different formats.
Many people use up to five different digital devices daily, and are bombarded with messaging on digital screens. Couple this with fierce competition across every industry vertical, and the need to vary the message to where the customer is on their lifecycle, and the number of variations increases exponentially.
HOW CAN BRANDS OVERCOME THIS?
Every business has a customer lifecycle, and to make your business work you need to find new cu
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