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posted on Apr. 16, 2025 at 10:00 amApr 16, 2025

adidas Originals honours culture and craftsmanship with The Loomhood Collection

posted on Apr. 16, 2025 at 10:00 amApr 16, 2025

adidas Originals has highlighted neighbourhoods and specific artisans in Dubai, Riyadh and Cairo with its latest The Loomhood Collection.

adidas

adidas Originals, which won several awards for its Ravi X campaign, has partnered with local artisans from three cities – Dubai, Riyadh and Cairo – to introduce its limited-edition The Loomhood Collection through an experiential and digital campaign.

Launching on April 21st across Dubai and Riyadh, and on April 24th in Cairo, The Loomhood Collection reimagines two of the brand’s most beloved silhouettes – the Samba OG and Handball Spezial – blending craftsmanship with cultural heritage.

Highlighting the artisans that have shaped communities through their craft, AKQA shot The Loomhood Collection campaign in Dubai, Riyadh and Cairo, blending heritage with modern streetwear while dra

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Tags:adidas adidas Originals AKQA Al Fahidi Cairo Diriyah Dubai El-Khayamiya Red Havas Riyadh Samba sneakers The Loomhood Collection

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.