Adidas gears up for a historic Guinness World Record record attempt, as part of the Dubai Fitness Challenge.
The global sports brand will host ‘largest high-intensity interval training class’ on Sheikh Zayed Road.
UAE residents and tourists over the age of 16 will have an opportunity to come together and be part of this fitness achievement.
Driven by a collective commitment to the sport of training and their DFC goal of 30 minutes of exercise every day for 30 days, participants will be guided through Les Mills workouts.
It will be led by world-class trainers, and fueled by cutting-edge activewear provided by Adidas – all set against the backdrop of the Museum of the Future.
The collaboration between Adidas, Les Mills and DFC represents an effort to redefine the fitness landscape.
It combines state-of-the-art technology with fitness experiences, setting a new standard for workout enthusiasts and inspiring the next generation of fitness fans.
Bilal Fares, General Manager at Adidas MENA, said: “Adidas is stepping into a new territory with this Guinness World Records™ record attempt, and we are privileged to have Les Mills supporting us in this exhilarating pursuit.
“The collaboration between Adidas and Les Mills is a testament to our shared vision of pushing boundaries in the fitness industry. The attempt is open to all UAE residents, regardless of their fitness background, granting an opportunity to come together and take part in a historical fitness achievement.”
Glen Stollery, CEO at Les Mills Middle East, India and Africa, said: “Les Mills is dedicated to delivering the best live training experiences globally, and this event on November 12th in collaboration with Adidas will unquestionably be one of those remarkable experiences.
“We invite all UAE residents to join us for an unforgettable fitness event and an opportunity to be a part of a historical moment.”
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Driven by the visionary leadership of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, Dubai Fitness Challenge has always been more than just a fitness initiative,
“It is an inclusive opportunity for people to challenge and be challenged, try new sports, and embrace the benefits of an active lifestyle.
Attendees will experience world-class fitness by training alongside Les Mills’ global instructors including Ben Main, Caley Jack and Kaylah Blayr who will guide them through a high-energy and results-driven workout.
It will contribute to a regional movement that promotes health, unity, and the spirit of collective achievement.
