No marketing decision should be made without proper data analysis, as simple as that.
It’s too important a topic to be ignored, while at the same time it is a complex environment to jump into, not knowing where to begin, how to advance or how to combine data and convert it into meaningful information.
Today, data complexity has become an advertiser’s biggest challenge. Someone has rightly said, “Data is what you need to do analytics; insights are what you need to do business”. Here at Brand New Galaxy, we have unjumbled the complexity through a simplistic e-commerce data-management approach.
It might be useful to begin by understanding the data-source landscape and its benefits.
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