Peugeot has picked Accenture Song to take on its global creative account following a competitive pitch.
Accenture Song will take over the account from January 2024 and has been handed a remit of enhancing familiarity and appeal among a younger, global audience.
The shop will support the brand’s goal to be the electric vehicle leader in Europe by 2025.
Work will span all channels and the first campaign is set to arrive in early 2024 with a full-360 integrated launch.
The campaign will focus on the Electric Fastback SUV E-3008 and will be followed by supporting work for the new E-5008.
Accenture Song’s appointment marks Peugeot consolidating all of its global advertising
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
