Multiply Group, a subsidiary of Abu Dhabi-listed International Holdings Company (IHC), has increased its investment in its U.S. digital media platform with a follow-on investment in Firefly to bring dynamic advertising in taxis and rideshare vehicles to the MENA region. Firefly, a San Francisco Bay Area-based company, is also backed by other major investors including Google Ventures, NFX, and Stanford University’s StartX Fund.
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The investment of AED 55million, which includes the establishment of an Abu Dhabi-based joint venture with Firefly, follows an initial investment by
