9Yards Communications, a fully integrated marketing and communications agency headquartered in the capital of the UAE, Abu Dhabi, has announced the official opening of its new strategic and creative hub in London.
Located near London Bridge and the iconic Shard building, this is the agency’s first office outside the Middle East region, marking a significant milestone in 9Yards’ mission to bring its expertise to a global audience.
Initially, the London office will serve as a cornerstone for 9Yards Communications’ efforts to enhance its strategic communications and creative offerings within its existing portfolio, as well as offering support across its network of international agency partners to boost their own service offerings.
By 2026, the expectation is that the London office will offer its full marcoms service offering to new clients in the UK and beyond.
Commenting on the milestone, Hussam Almulhem, CEO of 9Yards Communications, said: “The launch of our London office is a momentous step in our journey – moving from our existing offering as a diverse team of international communications experts, to an agency that is offering that expertise on the international stage.
“From the moment I founded 9Yards Communications, in 2017, it has always been my ambition to establish an office in what is roundly accepted to be the home of one of the most creative cities in the world for our industry. Ultimately, this expansion will enable us to connect with new clients, attract top-tier talent, and strengthen our ability to deliver impactful campaigns, on a global scale.”
The new hub in London is designed to inspire collaboration and creativity and will become the new home to a team of experienced strategists, creatives and client partners.
Omar Sarieddine, Deputy CEO of 9Yards Communications, said, “Establishing a presence in London underscores our commitment to growth and service excellence. London’s position as a global creative and business hub makes it an ideal location for our first international office outside the Middle East region. This expansion clearly represents our dedication to providing world-class solutions that meet the evolving needs of our clients and partners.”
Offering a comprehensive suite of services ranging from brand strategy, creative advertising, and digital innovation, 9Yards Communications – London will also stand ready to offer support to its networked agency partners, in service lines they do not currently offer.
According to 9Yards’ management, the London office is part of a broader, long-term strategy to position 9Yards on the international stage across a number of key international markets, as the agency aims to replicate its success in the Middle East by combining both cultural intelligence with innovative marketing strategies.
