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A view from Michael Sugden: The 10 Covid phrases and words that need binning in 2021

As we adapted to life working under coronavirus conditions, 2020 ushered in a maddening lexicon that, hopefully, can be ditched next year, VCCP Partnership's chief executive writes.

A few years ago, every other agency presentation was entitled “2020 Vision”. They outlined the bold, technologically enhanced nirvana that we could look forward to in the year 2020. Driverless wheelbarrows, smart socks, connected pants, augmented everything. Goodbye teenies and hello 2020. Harmony, happiness and the future – guaranteed.
The reality has, of course, been somewhat different. As coronavirus turned our world upside down and inside out, we adapted our agency lives accordingly. Buoyed by novelty, a glorious spring and takeaway beer in plastic pints, we hesitated – maybe this new world wasn’t so bad?
As the nights close in, however, and our entire professional and social l


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