Hiba Hassan, Head of Design and Visual Communications, SAE Dubai discusses podcasts as an upcoming medium.
In a time when trust in traditional media has dwindled, and the hype of social media influencers is fading, a not so-new medium – the podcast – has found its voice in the marketing world. Podcasts have been around since 2004, initially introduced by Apple and popularised by the iPod, long before social media impressions and influencer marketing.
The platform had a tough start with the complexities of subscribing to podcasts. In the early days, listeners had to manually subscribe by downloading episodes throug
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