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FeaturedMarketingOpinion

A ‘Michelin star’ guide to better brand experiences

Imagination's Sidra Fareed compares crafting a seamless and effective brand experience to the work that goes into winning a Michelin star.

A ‘Michelin Star’ brand experience “translates to how reliably and predictably they can deliver a seamless experience across various touch points.”

In the past, discovering new information was like finding gold in a river. Be it a scientific breakthrough or learning about different cultures, people craved knowledge.

Today, we live in an era where information is not just abundant; it’s overwhelming.  Add to that the rise of AI, which can gather massive amounts of data for comprehensive studies, and we find ourselves drowning in a sea of information.

This shift has fundamentally changed how we consume informa


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