Yasmine Koujou, Senior Data and Research Specialist at Webedia Arabia on a generational shift towards the “Silver Generation” is inevitable for fashion brands.
There is no denying that the fashion industry is facing an uncertain year ahead, as leading fashion brands seem to have reached a bump. Opportunities for growth remain on the horizon, but the economic instability and changing consumer behaviours and interests mean that change should be smartly endorsed by these brands, including the target audience they have long bet on!
According to “The State of Fashion 2025” report co-published by McKinsey & Company and the Busine
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