In recent years we have witnessed an influx of businesses and people from the Middle East and the rest of the world migrating to Saudi Arabia, making the Kingdom their new home. With the Saudi Government launching pivotal initiatives and projects under Vision 2030, the business landscape and society have been thriving, making the country an extremely attractive hub personally and professionally.
A strategic framework, Saudi Vision 2030, aims to diversify the economy, empower citizens and create a vibrant environment for both local and international investors, establishing Saudi Arabia as a global leader. For brands, this presents a unique opportunity for them to align their company with the n
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