Italian beauty brands are strengthening their presence in the Middle East and North Africa (MENA) region, coming fourth as the largest cosmetic exporter to the UAE. The Italian Trade Agency (ITA) is playing an important role in facilitating this expansion, connecting Italian brands with distributors and retailers in the region.
Valerio Soldani, Italian Trade Commissioner to the UAE says, “As one of the wealthiest regions in the Middle East, the UAE boasts a high demand for luxury and premium beauty products, with consumers willing to invest in high-quality skincare, cosmetics, and fragrances.”
He continues, “The contribution of Italian cosmetics and personal care industry to the UAE
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
