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Shantelle Nagarajan
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Nissan releases Kicks Key sneaker tag with Digitas Dubai

Shantelle Nagarajan
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Nissan has launched a limited-edition Kicks Key in collaboration with Digitas Dubai, tapping into prevalent sneaker culture in the region.

Nissan Kicks KeyNissan Kicks — Kicks Key created by Digitas Dubai.

Nissan has launched the Kicks Key, a limited-edition sneaker tag that also functions as a car key, in an effort to connect streetwear culture and automotive tech.

With only 50 units produced, the Kicks Key was designed as an exclusive give away for sneakerhead early buyers of the all-new Nissan Kicks.

“The all-new Nissan KICKS takes direct inspiration from sneaker culture, with design elements influenced by the world of footwear,” says Hossam Al Saeed, General Manager – Brand & Customer Experience, Nissan Middle East. “So, we took it a step further, creating something that’s not just inspired by streetwear but actively connects with it in an exclusive, authentic way.”

Nissan’s Kic


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Tags:Gen ZHossam Al SaeedKicks KeyNissanPierre FarraSneaker culturesneaker tag
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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