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posted on Mar. 28, 2025 at 9:00 amMar 27, 2025

NMSS’ Move for MS campaign uses Snap AR to shed light on multiple sclerosis

posted on Mar. 28, 2025 at 9:00 amMar 27, 2025

The campaign encourages people across the UAE to learn important facts about multiple sclerosis (MS), and explore how they can get involved and support the MS community.

Multiple Sclerosis

In line with MS Awareness Month, the National Multiple Sclerosis Society (NMSS) in collaboration with Snap, has launched its Move for MS campaign, which includes an interactive step challenge powered by the Snap Camera.

Coupled with the launch of Snap’s step counter augmented reality (AR) experience in the region, the initiative encourages people across the UAE to learn important facts about multiple sclerosis (MS), and explore how they can get involved and support the MS community by taking part in a competitive walking challenge.

The Lens encourages Snapchatters to complete a step challenge, unlocking key facts about MS at each milestone around symptoms, its prevalence in the UAE,

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Tags:Campaign early diagnosis Hussein Freijeh Lens Maral Alexandrian Move for MS MS Awareness Month National Multiple Sclerosis Society (NMSS)Snap Snapchat

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.