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Shantelle Nagarajan
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Media City Qatar’s WSJ print campaign delivers four in five ad recall

Shantelle Nagarajan
posted on

With a print ad on the front page of The WSJ's The Future of Everything section, Media City Qatar boasts successful campaign results.

Media City Qatar has run a campaign in The Wall Street Journal’s The Future of Everything section to raise awareness about the collaborative media hub among global media leaders, business executives, innovators, and investors.

The ad’s design was a creative imitation of an AI chat interface, inspired by platforms like Google’s Gemini. It featured a prompt-style message from someone searching for a dynamic, forward-thinking media hub — one that ‘fuels creativity, fosters collaboration, and shapes the future of media.’

To answer the prompt, Media City Qatar included a scannable QR code directing readers to its website, where readers could learn more about what the hub offers.

“This


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Tags:M+C Saatchi QatarMedia City QatarNadim El Khouryprint adThe Future of EverythingThe Wall Street Journal
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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