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posted on Mar. 26, 2025 at 4:50 pmMar 26, 2025

How integrated shopper and experiential marketing enhances brand visibility

posted on Mar. 26, 2025 at 4:50 pmMar 26, 2025

FLC Marketing Group's Nidhi Sehgal says," Brands that embrace immersive experiences, AI-led personalisation, and data-driven shopper engagement will not only stand out; they’ll lead."

The UAE continues to lead in digital maturity, and marketers are tapping into integrated shopper and experiential strategies powered by technology to create more meaningful, measurable and immersive experiences.
The result? Greater visibility, deeper engagement and stronger business outcomes.

The new face of shopper and experiential marketing
Experiential marketing has moved far beyond traditional displays and in-store demos. It now focuses on creating emotional and interactive touchpoints that influence consumer behaviour and strengthen brand connection.

Take the example of a popular hair colour brand, Palette by Schwarzkopf, where it introduced an AR-powered app that let shoppers preview ha

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Tags:AI AI-driven predictive analytics Brand Connection Consumer behaviour creative production data-driven personalisation experiential commerce experiential marketing FLC Marketing Group integrated shopper Nidhi Sehgal shopper engagement shopping behaviour

the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.