Hisense's 'Together Means More' campaign.Consumer electronics and home appliances brand Hisense has launched its Ramadan campaign titled Together Means More, offering customers across the UAE savings on a wide range of products.
Through targeted digital outreach, influencer collaborations and video on demand partnerships with Shahid and Yango Play, the campaign aims to authentically communicate how Hisense products can add meaningful experiences to its consumers’ lives during the holy month.
The partnership also awards customers purchasing select TVs can enjoy up to a 12-month subscription to Yango Play and Shahid.
“Our insights showed that during this time, people prioritise shared experiences, whether it’s bonding over TV shows, preparing iftar together, or hosting loved ones,” said Fazalur Rahman, Regional Marketing Director, Hisense MEA. “We wanted to tap into this sentiment and highlight how Hisense products enhance these moments, making homes more comfortable, entertainment more immersive, and gatherings more enjoyable.”
He explained that the brand’s insights revealed that home experiences were identified to be of the utmost importance during the season of Ramadan, hence the campaign’s narrative.
“Whether it’s a high-definition ULED TV that makes Ramadan series more engaging, an air conditioner ensuring a cool and comfortable gathering space, or a refrigerator keeping iftar essentials fresh, our products help create the perfect environment for togetherness,” he said.
The campaign aims to emotionally resonate with consumers, and go beyond promotional product-focused messaging, an assignment that Rahman noted was a challenge while building the campaign.
“Ramadan is a deeply meaningful time, and audiences are more attuned to brands that genuinely align with its values. We had to strike the right balance between highlighting the emotional essence of togetherness and naturally integrating our product range,” he said.
“Another challenge was differentiating ourselves in a highly competitive market, where many brands are vying for attention. We addressed this by focusing on real-life scenarios and showing how Hisense products fit seamlessly into Ramadan traditions, from enhancing entertainment experiences to making homes more welcoming for guests,” Rahman added.
Hisense developed the campaign in-house and claims to have continuously optimised its digital strategy based on consumer behaviour, refining targeting and content to remain relevant in each market.
“By focusing on the key moments of togetherness that define the season, we have successfully positioned Hisense as an integral part of Ramadan traditions across the region,” Rahman said.
Since launching the Together Means More campaign, he noted that Hisense has seen a significant uplift in brand visibility and engagement.
“By aligning our messaging with the themes of shared experiences and meaningful connections, we have strengthened consumer affinity across the region. Audience sentiment has been overwhelmingly positive, with strong interaction on digital platforms and high engagement levels across our campaign content,” Rahman said.
He added that the “strategic combination of promotions, targeted digital outreach, and influencer collaborations has driven tangible results, leading to a notable increase in sales across multiple product categories.”
