Dubai Humanitarian’s ‘Run for Humanity’ initiative was the banner for this year’s Dubai Marathon. Developed in collaboration with ThinkSmart, YallaGive, and Dubai Marathon, the campaign aimed to foster community involvement through digital content, social media outreach, and on-site engagement.
“This year, we looked at our participation in the Dubai Marathon differently. We thought of a multi-partnership approach that emphasises first our aim of participation and second, offers better content sharing with a wider size of audience. We implemented an engaging and dynamic strategy for content creation through different channels,” says Hanan Al Marzooqi, Director of Operations & Hum
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