In this Industry Snapshot, Boopin’s Razmik Kalaidjian talks about the major shifts in media strategies, the key in gaining clients trust and being bold.
What are the major shifts in media consumption patterns over the past 12 months, and how have these affected your strategies?
In today’s world, strategies are revisited every 3–6 months given that changes are constant and notable across industries, especially in marketing, content creation, and advertising. Here are some of the major shifts and how they have affected media strategies:
1. Adaptation to short-form content – Companies are focusing on creating videos that capture attention within the first few seconds and are optimised fo
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