StickyGinger M&S TeamStickyGinger has been appointed as the PR agency for Marks & Spencer MENA, operated by Al-Futtaim Group, following a four-month-long pitch process.
The agency will oversee PR strategy, regional campaigns, media relations, influencer activations and press shows across the GCC, supporting the brand’s positioning and market presence.
With a strong footprint in the region, Marks & Spencer offers fashion, beauty, home essentials, and food, catering to a broad consumer base. StickyGinger’s remit will focus on enhancing the brand’s presence across these categories, tailoring messaging to resonate with regional audiences and aligning campaigns with key retail moments, including Ramadan.
“We’re incredibly proud to partner with Marks & Spencer MENA and the Al-Futtaim Group,” says Kiera Purdue, MD of StickyGinger. “As a British-owned agency, this partnership is a huge win for us, and we’re proud to have been selected for our creative thinking, award-winning approach and omnichannel expertise.”
Purdue also acknowledged Marks & Spencer’s legacy in retail, stating that the agency aims to strengthen its position as a multicategory destination in the region. “Marks & Spencer has such a strong legacy in retail, and we can’t wait to help tell its story and boost its presence as the go-to brand for fashion, beauty, home, and food in the region.”
StickyGinger’s appointment further reinforces its position in the fashion and lifestyle sector, adding to a portfolio that includes global brands such as Levi’s, PUMA, Spinneys, and Pizza Hut. The agency’s immediate focus will be on launching Ramadan-specific campaigns, including product launches tailored to the occasion, while developing long-term strategies to maintain and grow Marks & Spencer’s visibility and brand relevance throughout the year.
