Core42's Ashley Rite writes on AI, personalisation and smarter marketing.Marketing with AI, for AI, and by AI; this is the new reality. Every campaign we run, every message we personalise, and every insight we extract is increasingly shaped by AI data, tools, content, agents, solutions and more.
The efficiency gains we once sought – automating tasks, streamlining workflows, have now evolved into intelligence gains. AI doesn’t just optimise our processes; it sharpens our strategies, uncovers hidden opportunities, and accelerates decision-making.
Yet, in this race toward AI-powered marketing, one truth remains: complexity is the enemy of impact. The explosion of digital channels, tools, and data sources has provided marketers with unprecedented opportunities to
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