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posted on Mar. 12, 2025 at 11:00 amMar 12, 2025

Podcast: MMS’ Elie Raad on how brands can resonate better during Ramadan

posted on Mar. 12, 2025 at 11:00 amMar 12, 2025

MMS' Content Solutions Director Elie Raad shares why brands must better understand consumer preferences during the Holy Month, personalise content and communication, and tap into CTV and cross-device targeting.

https://www.youtube.com/watch?v=JhNV49BbjAQ

On the latest episode of Campaign Middle East’s On The Record podcast, Elie Raad, the Content Solutions Director at MBC Media Solutions (MMS) discusses the need for marketers and agency leaders to start planning for their Ramadan content and campaigns much earlier, to focus on investment into creative as much as into performance, and to truly go the extra mile to understand their audiences and the people they partner with.

In conversation with Campaign Middle East, Raad answers some tough questions on how CTV is contributing to high-impact campaigns, while bringing marketers’ dreams of cross-device targeting, broader reach and better bra

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Tags:behaviour Campaign Middle East communication Connected TV content Content Solutions Director cross-device targeting CTV Eid Elie Raad MBC Media Solutions MMS On The Record podcast purchase patterns Ramadan Ramadan Advertising Ramadan content video podcast

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.