A still from Untold Stories by Ajmal Perfumes and LPS Brands.Collaborating with creative agency LPS Brands, Ajmal Perfumes has launched The Untold Stories to bring attention to its latest fragrance line.
The integrated campaign has been rolled out across social media, in both long- and short-form formats. The campaign was also spread through an out-of-home and media blitz, and launched with an event that featured a drone show, a takeover of the Burj Khalifa and a QR-code-led microsite.
“We reached out to the world of perfumery with this metaphorical blank piece of paper and asked them to draw up their inspiration,” said Abdulla Ajmal, CEO, Ajmal Perfumes in the campaign’s ‘CEO film’.
The five celebrity perfumers, Maxime Exler, Dalia Izem, Benjamin
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