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IWD 2025: “Leadership isn’t about titles; it’s about impact”

VML Cairo’s Amira Abdelnabi reflects on the power of self-belief, resilience and empowering the next generation of women in marketing.

“The greatest legacy is empowering others to rise and grow. Leadership isn’t about titles; it’s about impact,” says VML’s Amira Abdelnabi.

The greatest challenge facing women in marketing and advertising isn’t always external – it’s the internal doubts that hold them back. Amira Abdelnabi, Senior Client Officer at VML Cairo, believes that the biggest obstacle women face is often themselves.

“Too often, we internalise doubts and question our own capabilities before the world even does,” she says. “But the truth is, we are powerful beyond measure. When women break free from those mental barriers and ste


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