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Loeries 2025 opens for entries, adds new categories

The newly introduced categories include Comedic Impact, New Launch Campaign and Marketing Impact Award.

Loeries 2025

Entries are now open for the 2025 edition of The Loeries, an awards platform for brand communications and creativity across Africa and the Middle East.
This year’s categories span traditional formats such as Film, Radio, and Print, as well as emerging disciplines including Media Innovation, B2B Creativity, PR & Media Communications, Social Impact Campaigns, and Service Design. Reflecting the evolution of the industry, new categories have been introduced, including Comedic Impact and New Launch Campaign. Additionally, the newly established Marketing Impact Award aims to recognise the collaboration between marketers and their agency partners.
Recognised globally as a


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