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How TikTok tailors user experiences while ensuring safe­­­ty

"As the appetite for diverse content continues to grow, and we embrace ultra-digitisation, consumer expectations are reaching new heights, opening the door for innovation and creativity," says TikTok Middle East's Kinda Ibrahim.

Kinda Ibrahim, TikTok

Variety is key in an age where entertainment options are unlimited, and so are the ever-evolving public interests. Gone are the days when consumers were limited to the big screen with limited choices.

As the appetite for diverse content continues to grow, and we embrace ultra-digitisation, consumer expectations are reaching new heights, opening the door for innovation and creativity.

The question is: as a platform, how can we foster creativity and connect creators with their communities while upholding safety standards and ensuring a welcoming environment to safeguard both our content creators and consumers?
Personalisation’s role in fostering community
Personalisation plays a crucial role in b


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