AI and data-driven creativity in the Middle East

posted on Mar. 03, 2025 at 2:38 pm

RAPP MENA’s Curtis Schmidt writes on leveraging data-driven creativity to capture attention and reach audiences in the region.

RAPP MENA’s Curtis Schmidt writes on leveraging data-driven creativity specifically for audiences in the region.

Brands in the Middle East face a unique digital marketing challenge: capturing the attention of a diverse, tech-savvy audience with ever-shifting preferences.
With social media at the heart of consumer engagement, marketing success hinges on one critical factor: relevance. Today, AI-driven data analytics and hyper-personalisation redefine how brands craft compelling, culturally attuned campaigns that stop the scroll and drive deeper engagement.

Proactive through data-driven creativity
Machine learning is no longer just a tool for data scientists; it’s a game-changer for digital media marketers. AI-powered analytics can predict emerging trends by analysing engagement patterns, meta-ta

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.