Ford Middle East partnered with creative agency VML and global production house Crater to bring the newest variation of its F-150 campaign to life. Building on the ‘Make Way for the Beast’ platform that was launched in 2021, the ‘Here Comes the Beast’ campaign focuses on the brand’s ongoing narrative of strength and resilience.
To bring this vision to life, global production company Crater collaborated with VML Agency and Ford Middle East on a high-impact content series that highlights the truck’s capabilities. Directed by Sovereigns, the production aimed to create a dynamic, visually arresting campaign that resonated with Ford’s regional audience.
The project demanded an ambitio
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