Nissan Middle East has revealed the results of its ‘Keep Asking Why’ campaign – which ran between Q3 2023 and Q1 2025 – and was created by TBWA\Raad’s Nissan United team in collaboration with Rush Films.
The campaign surpassed its planned success metrics across all platforms and witnessed bottom-of-the-funnel conversions and sales increase significantly, as well.
Here’s a look into how Nissan achieved these results by reframing how drivers across the GCC perceive counterfeit auto parts. The brand prompted consumers to ask raise a critical question –Why? – especially, when presented with deals that seem too good to be true.
“Instead of adopting typical scare tactics or
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