In this industry snapshot, Nexa’s Amit Vyas reflects on the key lessons from 2024 and how they will drive growth in the digital marketing landscape in 2025. From the rise of AI-driven efficiency to measurable ROI strategies, he shares insights on how agencies can stay ahead by embracing innovation, streamlining processes, and driving impactful results for clients.
What are the top lessons from 2024 that we’re taking into 2025?
2024 was a year of growth for NEXA, both domestically and internationally, but it also provided important lessons. In the age of AI, clients expect greater results in less time and with maximum efficiency. To meet these evolving demands, agencies must prioritise internal efficiencies driven by technology, innovation, and streamlined processes, ensuring continued success in 2025.
How do you ensure every member of your agency remains at the forefront of emerging digital technologies and trends?
We achieve this through a blend of theory and application. As a top-tier HubSpot partner, our international team benefits from a comprehensive library of certified courses covering the digital ecosystem. Coupled with hands-on strategy development, collaborative learning, and execution, this ensures we stay ahead of emerging trends, technologies, and industry shifts.
“To meet these evolving demands, agencies must prioritise internal efficiencies driven by technology, innovation, and streamlined processes, ensuring continued success in 2025”
How do you measure and demonstrate the success and roi of your digital marketing campaigns to your clients?
Our unique approach spans the entire sales and marketing funnel. By integrating campaigns into clients’ CRMs, we directly link digital marketing activity to sales revenue and customer acquisition. We also track detailed conversion metrics and train sales teams to optimise opportunities, ensuring measurable ROI and greater business impact.
2025 will be a year of…
2025 will see increased investment in AI across digital marketing to enhance creativity, streamline production, and drive results efficiently and effectively for our clients. It’s all about achieving more, faster and smarter, while embracing innovation to deliver meaningful, measurable, and impactful outcomes for every client we serve.
By Amit Vyas, Co-Founder & CEO, Nexa.
